15 Days of Giving Campaign

November 20, 2012 // Community

Article Written By:  Bob Kaminski| President | Mercantile Bank of Michigan

When Mercantile Bank opened its doors 15 years ago, it was our mission to be viewed as one of the top community banks in the state of Michigan and the Midwest. We also wanted to be a good corporate citizen and valued community partner. Our 15 Days of Giving Contest has allowed Mercantile to give something back to the communities in Michigan that have been so supportive of us over those 15 years, plus have a little fun commemorating our anniversary.

Our objective for the contest was to provide some financial support to the excellent Michigan non-profit organizations that perform valuable services each and every day. When we structured this contest we wanted to allow for participation by the public, and, since Mercantile has made social media an important piece of our marketing outreach, we decided to develop a public vote system on Facebook. We have been very pleased with the public response that has occurred. There have been thousands of votes placed thus far, as people have supported the non-profits of their choice, trying to get them one of the $1,000 daily prizes. Many of the non-profits have also used social media and e mail to get the word out about the contest, trying to coordinate as many votes as possible.

Mercantile has a wonderful team of bankers who deliver world class products and services to its clients. Our employees are also very active in the communities in which they live and work. They participate as board members on non-profits; they volunteer on management committees for these organizations; they work on capital campaigns; they participate in walks to raise money and awareness for their causes, plus many other endeavors each year. The Mercantile staff is “all in” with community involvement!

We at Mercantile are looking forward to the conclusion of the daily contest on November 19th, and the $5,000 winner randomly drawn from our complete list of nominees on November 20. We thank you for your support of our organization and this contest.